Italy is synonymous with beauty and femininity and we wanted to convey these values by making over the image of the people whose job it is, above all, to welcome passengers: our ground and flight crews. To achieve this, we chose excellence: Diego Dalla Palma Milano.

Thanks to this partnership, a beautiful new look is born, with intense colors and a special shade of lipstick and nail polish designed exclusively by diego dalla palma milano for AlitaliaRossoAlitalia.



What's more, to give front-line staff all of the knowledge they need to care take of and make the most of their image, the Alitalia Training Academy has hosted training courses given by Diego Dalla Palma Milano's team of Makeup Artists and Beauty Ambassadors.


Made of Beauty: Italian beauty in every shade.



Already bought your ticket for Economy Class and would like to enjoy the advantages of Premium Economy or Business Class? Embrace Italian style, relax in the utmost comfort and let us pamper you with our services. Today you can with Get an Upgrade. A truly special promotion!