All Members of the Program can earn miles with the purchase of exclusive glass creations made by Venini, according to the following mechanical:


4 miles = 1 euro spent


Members can earn miles with every purchase made at Venini boutiques in Italy and Japan or at associated Rocca 1794 boutiques by simply providing their MilleMiglia code to the salesperson, or – a new feature effective from January 2020 – by purchasing online on, typing “MilleMiglia” in the field “Promotional Code” when paying for the purchases.

After completing the purchase online, Members will need to send both the receipt and their MilleMiglia code via email to



Milano, Via Montenapoleone, 10

Venezia, Piazza San Marco, 314

Murano (VE), Fondamenta dei Vetrai, 61

Tokyo (Giappone), 6 Chome-10-1 Ginza, Chūō, Tokyo 104-0061


Bari, Via Sparano da Bari, 52/54

Bologna, Via Farini 9

Catania, Corso Italia 168-170

Ferno Varese, Aeroporto Di Milano Malpensa

Lecce, Via Vittorio Emanuele, 45

Mantova, Via Verdi 8-10

Milano, Piazza Duomo, 25

Padova, Via Cavour, 3

Taormina, Corso Umberto 200

Torino, Via Roma 290

Venezia, Piazza San Marco 125

Lugano (Svizzera), Pessina 6



The miles will be added to your account within 45 days from the date of purchase. If your miles are not added, you must make a request via email to





  • since 1921 VENINI has lavished emotion, art, colour, quality, unique style and craftsmanship, features capable of making outstanding works-of-art, appreciated all over the world
  • each creation is a unique item born from the glass-making skill of dedicated craftsmen, who turn the creative vision of the world's finest designers into reality
  • the time-honoured heritage of artisans: Murano's unmatched art in glassware, renewed with the experience of contemporary art