By purchasing clothing items from the Hugo Boss collections, Program Members can earn


4 miles per every euro spent



To get your miles all you need to do is register with the “My HUGO BOSS” loyalty program and make your purchases at the Hugo Boss stores in Milan (San Babila), Orio Center, Rome (Frattina Menswear and Frattina Womenswear), Florence, Verona and Venice (airport), and show your MilleMiglia code to the shop assistant dealing with your purchases.


You can also earn miles with purchases online on the Italian hugoboss website, by simply:


  • registering free of charge with Italian “My HUGO BOSS”,
  • selecting the items you want and making your payment online
  • Sending an email to indicating your name, surname, MilleMiglia code, the amount of your purchase and the relevant order number



The miles will be added to your account within 45 days of your purchase. If your miles are not added to your account you need to send a request via email to






  • HUGO BOSS creates modern, sophisticated collections for men and women in various styles: business look, evening wear, casual or athleisure
  • HUGO BOSS proposes the right look for your free time and favourite sports, such as football, golf, sailing and Formula E
  • HUGO BOSS is an international group with a close eye on sustainability; a combination of quality and innovation are the mainstays of its business philosophy



Note: the agreement is valid only for MilleMiglia Members residing in Italy and registered with the Italian My HUGO BOSS.