2001. ALITALIA ENTERS THE SKYTEAM
Alitalia entered the SkyTeam global partnership alongside Aeroméxico, Air France, CSA Czech Airlines, Delta Air Lines and Korean Air. It is one of the largest shared networks in the world with around 8,000 daily flights to all the major destinations, offering shared services to frequent flyers.
2002. BYE BYE JUMBO
With a celebrative flight alongside the Frecce Tricolore, the Italian flying circus, Alitalia said goodbye to its historic Boeing 747. The Jumbo represented an aeronautic icon and accompanied the evolution of air transportation from being an elitist means into a phenomenon accessible to everyone.
2002. A NEW FLAGSHIP: THE BOEING 777
During a ceremony held in the Everett plants, close to Seattle, the first Boeing 777 – called Taormina – was delivered. The “triple seven”, a two-engine long-haul aircraft, guaranteed improved energy saving thanks to
the optimization of consumption and noise. During that year the company confirmed a ten-piece order.
2002. ROBERTO BAGGIO’S CONVOCATION
Head coach Giovanni Trapattoni didn’t convene the Golden Ball winner Roberto Baggio for the 2002 World Cup in South Korea. Alitalia promoted the ad campaign on flights to Japan and Korea featuring the player as frontman. We take Roby to Asia, “you take the ball”.
2002. HEADING TO AUCKLAND WITH MASCALZONE LATINO
Alitalia Cargo, renting an Antonov 124, took Mascalzone Latino to New Zealand where the boat took part in the America’s Cup.
2003. THE ARRIVAL OF THE E-COMMERCE
In its new digital guise, the airline sold its first online ticket in 2003 and starting from the following year offered passengers the chance to check in from their own personal computer.
2009. MERGE WITH AIR ONE
The two main national airlines, Alitalia and Air One, merged in a new completely private company.
DID YOU KNOW…
Ever a world cultural ambassador, Alitalia promoted the historic exhibition of Masterpieces from the Hermitage at the Scuderie del Quirinale with a special flight carrying four tons of art, divided into 35 boxes. It was the most precious cargo of culture ever carried in the skies.
Two air bridges carried the works by Impressionism maestros the likes of Van Gogh, Matisse, Cèzanne, Monet, Gauguin.