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40s

DISCOVER THE 40S, THE FIRST FLIGHTS, THE FIRST ALITALIA LOGO.

1947. THE FIRST NATIONAL FLIGHT

Alitalia’s inaugural flight took off on May 5th 1947, on the Turin-Rome-Catania route. Eighteen passengers flew on the three-engined Fiat G 12 ‘Alcione’ plane, piloted by Virginio Reinero. The flight’s fare was 7,000 Liras to reach both Rome or Catania.  

1947. THE FIRST INTERNATIONAL FLIGHT 

On July 6th of the same year, Alitalia operated the first international flight from Rome to Oslo with a four-engined Savoia Marchetti S.M. 95, to bring home 38 Norwegian maritime workers.

1948. THE FIRST INTERCONTINENTAL FLIGHT.

In March 1948, a 36-hour flight inaugurated the first intercontinental route.
The Avro 691 Lancastrian departed from Rome made stops in Dakar, Natal, Rio de Janeiro, Sao Paulo and, lastly, in Buenos Aires.

1948. THE FIRST FRECCIA ALATA LOGO

The iconic Freccia Alata is born, a logo that will identify the company’s image until the late 60s. During these crucial years for the country’s upturn, Freccia Alata became an emblem of new destinations to reach.

1948. A 7 ROUTES NETWORK.

In December 1948, Alitalia develops its network across 7 routes. 

 

- Rome-Catania-Malta-Tripoli

- Rome-Cairo-Asmara

- Rome-Paris

- Rome-London

- Rome-Milan-London

- Rome-Nice-Geneva

- Rome, Dakar, Natal, Rio de Janeiro, Montevideo, Buenos Aires.

 

DID YOU KNOW...

The Alitalia name is owed to the intuition of a post office employee in Rome, appointed to take care of the mail for the newly created airline. It was him who proposed to sign telegrams as ‘Alitalia’, a short version of the original ‘Aerolinee Italiane Internazionali'.