1990. ALITALIA SPONSORED ITALIA ‘90
In 1990 Italy hosted the hugely anticipated FIFA World Cup, in which Germany, captained by Lothar Matthaeus, defeated a Maradona-led Argentina. Alitalia was among the main sponsors of Italia ’90, with “Ciao”, the event’s mascot, appearing on every aircraft in the airline’s fleet.
1990. FLIGHTS BECOME NO SMOKING
Alitalia launches a no smoking on board campaign. Initially, the new policy was limited to specific flights and destinations. Gradually, during the following 10 years, it was extended to the entire network.
1991. NEW UNIFORMS DESIGNED BY GIORGIO ARMANI
Giorgio Armani designed the new uniforms for Alitalia’s female staff, choosing neutral and relaxing colors typical of his style: an olive green double-breasted jacket, skirt in light brown, alabaster blouse and a handkerchief in light dusty pink. Flight attendants wore the new uniforms for the first time on June 1 on a flight carrying Pope Jean Paul II to Warsaw.
1991. ALITALIA INTRODUCED THE THREE-ENGINED MD11 TO ITS FLEET
Alitalia added the McDonnel Douglas MD11 – the most technologically cutting-edge aircraft of the time – to its fleet. Characterized by a third engine located on the back end of the plane and by the “winglets” situated on the edges of the wings, with the MD11 Alitalia was able to reach, nonstop, destinations such as Buenos Aires and Hong Kong.
1992. THE MILLEMIGLIA PROGRAM WAS LAUNCHED TO REWARD FREQUENT FLYERS
Alitalia opened subscriptions to the MilleMiglia Program to reward the loyalty of its frequent flyers with award tickets. Initially it was directed to the 200 thousand Italian travelers who flied once or twice a month. Today the Program includes more than 5 million subscribers.
1997. WELCOME MAYA
Maya was born in the skies over the Indian Ocean, on November 3, 1997 aboard a MD11 aircraft in flight from Mumbay to Rome. She weighed only 2.7 Kg and, after her first cry, captain Carlo Grisogoni invited all passengers to a welcoming toast.
1997. KISSES FROM ALITALIA
“Baci Perugina” (meaning “Perugina Kisses” – a renowned Italian praline), made history
when the entire fuselage of a Boeing 747 was painted in blue to celebrate the
brand. The painting of the aircraft required 523 kg of paint and 30 technicians worked on it for a total of 2.000 hours. The stars and the text - “Baci dall’Italia, Baci da Alitalia”, (“Kisses from Italy, Kisses from Alitalia”) weren’t stickers but were hand-drawn.
DID YOU KNOW…
In 1998, Alitalia accompanied Pope Jean Paul II on his legendary trip to Havana to meet Cuban leader Fidel Castro. The trip was followed by the international media.