Visit the Damiani boutique and choose what you want to buy: From December, you can earn an amazing number of miles to fly directly to your dream destination or choose from the variety of MilleMiglia Program rewards.

You can earn miles according to the spending thresholds shown below:



Up to € 1,000


From € 1,001 a € 5,000


From € 5,001 a € 10,000


From € 10,001 a € 15,000


From € 15,001 a € 20,000


Miles can be earned either from purchases from the Damiani boutiques, in Italy or abroad, giving the MilleMiglia code to the person assisting the Member during the purchase, or from on-line purchases on the site, inserting the word “MilleMiglia” in the Promotional Code field in the payment phase.


After the online purchase the Member should send an email to with the receipt and the personal MilleMiglia code



Florence – Via Dè Tornabuoni, 7R

Milan – Via Monte Napoleone, 10

Milan Malpensa Airport Teminal 1 – Piazza del Lusso

Naples – Via Filangeri, 15Bis

Rome – Via Condotti, 84

Rome Fiumicino Leonardo Da Vinci Airport – Terminal 3 Gate G 11

Venice – Calle Vallaresso, 1320


France, Paris - Place Vendome,19

Great Britain, London - Old Bond Street,11

Russia, Moscow - Stoleshnikov Pereulok 11/1

United Arab Emirates, Dubai - The Dubai Mall

People’s Republic of China, Beijing - China World Trade center

People’s Republic of China, Beijing - Beijing Skp Boutique

People’s Republic of China, Shanghai - Plaza 66

South Korea, Daegu - Shinsegae

South Korea, Seoul - East Gallery

South Korea, Seoul - Shinsegae Main 

South Korea, Seoul - Shinsegae Gangnam

South Korea, Seoul - Lotte Avenuel world tower

South Korea, Seoul - Hyundai Pangyo

Japan, Fukuoka - Fukuoka Takashimaya

Japan, Kyoto - Umeda Hankyu

Japan, Osaka - Damiani Boutique Osaka

Japan, Osaka - Osaka Takashimaya

Japan, Osaka - Umeda Hankyu

Japan, Tokyo - Damiani Ginza Tower

Japan, Tokyo - Shinjuku Isetan

Japan, Tokyo - Shinjuku Takashimaya

Japan, Tokyo - Ikebukuro Seibu

Japan, Tokyo - Shibuya Seibu

Japan, Tokyo - Damiani Ginza Six

Japan, Tokyo - Ginza Mitsukoshi

Japan, Tokyo - Nihombashi Nitsukoshi

Japan, Yokohama - Kyto Takashimaya

Hong Kong, Hong Kong - Elements

Hong Kong, Hong Kong - Landmark central

Macao, Macao - One central

Republic of Singapore, Singapore  - Takashimaya Ngee Ann City

United States of America (Hawaii), Honolulu  - Ala Moana Center

Mexico, Mexico City - Palacio de Hierro Interlomas

Mexico, Mexico City - Palacio de Hierro Coyaacan

Mexico, Mexico City - Palacio de Hierro Polanco

Mexico, Mexico City - Palacio de Hierro Perisur

Mexico, Santiago de Querétaro - Palacio de Hierro Antea

Now you can earn miles also by purchasing Damiani jewels in all Rocca 1794 jewellery stores in Italy and Switzerland.


Bari, Via Sparano da Bari, 52/54

Bologna, Via Farini, 9

Catania, Corso Italia, 168-170

Ferno varese, Aeroporto di Milano Malpensa

Lecce, Via Vittorio Emanuele, 45

Mantua, Via Verdi, 8-10

Milan, Piazza Duomo, 25

Padua, Via Cavour, 3

Taormina, Corso Umberto, 200

Turin, Via Roma, 290

Venice, Piazza San Marco, 125

Lugano (Switzerland), Pessina, 6

The miles will be added to your account within 45 days from the date of purchase. If your miles are not added, you must make a request via email to


  • Damiani is Ambassador of Made in Italy and a standard of excellence and of the best in Italian jewellery tradition
  • Its creativity, exclusive design, research, innovation and passion for jewellery art at an international level, handed down from father to son for generations
  • The renowned of quality of its products and of the materials used for realizing them